In today’s competitive real estate market, relying solely on referrals and organic reach is no longer enough. Whether you’re selling condos in Toronto, managing listings in Sydney, closing luxury deals in Los Angeles, or marketing properties in Brussels, realtors are turning to Google Ads as a powerful way to attract ready-to-act buyers and motivated sellers.
Why Google Ads Work for Realtors
Unlike social media ads that often build awareness, Google Ads capture people at the exact moment they’re searching for properties or real estate services. Someone typing “buy a house in Ottawa” or “sell my apartment in Melbourne” is showing high intent—and your ad can appear right in front of them.
Key Strategies for Realtors Using Google Ads
Target Local Keywords with Buyer/Seller Intent
Instead of broad terms like “real estate agent,” focus on high-intent searches such as:
- “Best realtor in [city]”
- “How much is my home worth [city]”
- “Buy townhouse near [neighbourhood]”
These phrases ensure your ads show up for people actively considering a transaction.
Leverage Location Targeting
Realtors in North America, Australia, and Belgium can refine campaigns to specific postal codes, suburbs, or neighborhoods. For example:
- A realtor in Vancouver might target Kitsilano and Yaletown.
- An agent in Sydney could focus on Parramatta or Bondi.
- In Brussels, you might run campaigns around Ixelles or Uccle.
Use Google’s Local Services Ads (USA & Canada)
In eligible markets, Local Services Ads appear at the very top of search results with a “Google Screened” badge. This instantly builds trust and increases click-through rates for realtors.
Create Compelling Landing Pages
Sending people to your homepage is a wasted opportunity. Instead, design dedicated landing pages with:
- Free home valuation tools
- Property search options
- Clear CTAs like “Book a Consultation” or “See Available Listings”
Retarget Past Visitors
Many potential clients won’t convert on their first visit. Set up retargeting campaigns to follow them with relevant ads, such as:
- Highlighting new listings
- Offering free market reports
- Promoting testimonials or success stories
Pro Tips for Maximizing ROI
- Set up call tracking to measure leads directly from ads.
- Use ad extensions (phone numbers, site links, reviews) to boost visibility.
- Regularly A/B test headlines like “Find Your Dream Home in Montreal” vs. “Top Realtor for Sellers in Montreal.”
Final Word
For realtors in Canada, the U.S., Australia, and Belgium, Google Ads provide a direct path to motivated buyers and sellers. By targeting local, high-intent keywords and optimizing your campaigns, you can consistently generate quality leads while outpacing competitors who still rely only on referrals and word of mouth.